With the wifey out of town this week, I've had a lot of down-time to drink a bunch of my craft and the craft of others...all while preparing for our first event of 2013 - venture to guess the name?
Yes, we'll be serving in Thomasville, GA this evening (even though I'm writing this Thursday night) at the Due South arts festival - kicking off the first of three venues at which we'll be serving GrassLands' suds in 2013. If you haven't noticed, we love events. If there's an awesome selfless component attached to an event, all the better. Due South embraces the community very well and that's really a part of Thomasville's charm - and when they reached out for us to serve at their VIP event tonight, it was an absolute no brainer.
Events are great in that you get to interact with a wide variety of people that want to talk with you. That's the fun part...the memorable part about events. It's talking with you that keeps us going - something which we've always said has been an awesome factor in our journey toward brewing relevancy. Really, it's what keeps us going week in & week out.
With that said, we'll be serving up three different styles of beers at the event tonight: our flagship (or at least a variation of it): the American Amber, one of our year-round offerings: LeeRoy the Red Imperial Amber (with which I'm hoping you all are at the very least a little familiar!), and one of our seasonals: a citrus wit. We're excited about the reaction to all three and we're excited at the possibility of bolstering our awesome GrassHoppers Review Club! Come this time next week, it might be that much harder to win a lottery sample (if you know what I mean)!
Events like this and other beer festivals are awesome in that they seemingly are always well-attended - which is an indication of the growing and sustained interest in craft beer...No - better beer. I don't believe we've served at an event where we didn't hear the words "Man, this is much better than Yuengling!" (No offense to Yuengling, of course). It just goes to show that the average person is becoming increasingly more concerned with what they're putting into their system - and increasingly, the number and diversity of these people are growing. We can't help but smile when we hear things like that.
So we'll keep this week's post short & sweet - if you're one of the few 230 folks or so that'll be seeing us tonight, say hello and we'll make sure we take good care of you at Due South! We're psyched to kick off our event season! Pints for Paws 2013 will be great and we'll do it up even better than last year for BrewFest Tallahassee! Can't wait to see what we get into in 2014!
Now we'll let you get to it. Get on the Fermentation Fridays email newsletter if you're not already as it's a great means for us to communicate to you what's been going on as of recent (i.e. within the past week) in our progress toward making this dang idea a freakin' reality. I'd also like to take this time to wish a very good friend of GrassLands (Robert C.) a very, very happy birthday! We'll be celebrating with Robert (who brews for Fermentation Lounge) at a bottle sharing event on Saturday that might even register on the Richter Scale! Happy Birthday, Buddy!
Onward & upward! Enjoy your weekend, my dear readers, because you most definitely deserve it.